About
US
Welcome to California Dreamin' Presents, where the pulse of action sports meets visionary event strategy. Born from a passion for exhilarating experiences and a commitment to elevating the action sports culture, CDP exists to bridge the gap between brands and fans by curating unforgettable experiences that resonate deeply with today's vibrant youth culture. Our mission is simple: To transform the landscape of sports and entertainment through innovative experiences that captivate and inspire.
BENEFITS
By partnering with CDP,
YOU CAN EXPECT:
Audience
Brands & Venues
We connect brands, CVBs, and entertainment facilities with the action sports demographic through dynamic, high-energy events.
Impact
Visibility & Engagement
CDP delivers premium experiences that enhance brand reputation, drive audience engagement, and create lasting connections.
Expertise
Strategic & Proven
Our industry-leading team ensures seamless execution, brand integration, and market positioning for maximum impact.
SHOWCASE
X Games Sacramento 2026-2028
CDP is set apart by its role as an official licensing partner of X Games, a milestone achievement that allows us to reintroduce this iconic brand to Northern California after a 25-year hiatus. By spearheading X Games Sacramento 2026 for its kick-off to the X Games League events, we are poised to redefine how action sports are celebrated. Additionally, CDP will operate at least two additional X Games League (XGL) stops in Sacramento in 2027 and 2028, further establishing our influence in shaping the future of action sports competition.
At California Dreamin' Presents, our core values are rooted in integrity, creativity, collaboration, and community. We believe in creating opportunities for everyone involved—our clients, audiences, and partners—by fostering an inclusive environment where ideas and innovation flourish. Our mission is to ignite the spirit of action sports, connecting brands with their audiences and creating experiences that leave a lasting impact.
Join us on this thrilling journey as we bring the action sports world to life, one extraordinary event at a time. At California Dreamin' Presents, the sky's the limit. Let's make your next event an experience to remember!
Leadership
TEAM
CEO / President
STEVE DOONER
Steve brings over 45 years of experience in developing, operating, and revitalizing companies within the entertainment and theme park industry. Throughout his career, he has been involved in building theme parks for industry giants like Disney and Universal Studios.
COO / Managing Director
BRAD FLORIAN
A 23-year ESPN veteran, Brad played a key role in securing global expansion deals for X Games, and managing business relationships in Norway, China, Australia, Japan, Germany, France, Spain, Brazil, and the Middle East. His expertise in business development and vendor negotiations was pivotal in bringing the event to Sacramento.
CMO / Executive Director
VALERIE RYAN
Valerie joins CDP after an 18-year career with X Games, where her leadership in festival development, fan experience, sponsorship integration, and event marketing helped expand the brand's global reach and strengthened corporate partnerships.
